What Is Digital Transformation And How It Is Carried Out?

The truth is, digital transformation is part of a larger technological process and the change associated with digital technology application in all aspects of human society. Digital transformation is the reinvention of an organization by using digital technology to better improve the way it serves its constituents and perform its functions whether you believe it or not. Digital refers to the use of technology that's generating, storing and processing data.

As for the term transformation however, it is referring to the fundamental changes to the organization's daily business be it from types of services and products it is producing to how it is being delivered. An organization that's in need of a transformation whether it is government agency, business, utility or service like healthcare providers respond normally to change in marketplace and consumer demand for a service or product.

Basically, to successfully transform customer experience digitally, there are 3 major building blocks that a company has to obtain and these are customer understanding, top line growth and lastly, customer touch points. Find out for further details on  what is digital transformation right here. 

Customer understanding - to be able to get thorough understanding of market segments and specific geographies, many companies are starting to make the most of their past investments in systems. In fact, there are some companies that even explore social media to have a much better understanding of what are the things that make their customers happy and to what causes their dissatisfaction.

In addition to that, companies can learn how to promote their brands a lot effectively using digital media. Companies also build new online communities in an effort to advise and build loyalty with customers in various fields regardless if it is in medical, financial services products, real estate and so on.

Top line growth - in order to enhance in-person sales conversation, companies are making use of technology. To give you an example, financial services firms use tablet based presentations rather than paper based slide decks to be able to make their sales pitches. To help both customers and the sales people engage in analytics based planning, insurance companies have introduced mobile tools.

Medical devices sales force starts substituting in-person interactions using digital interactions. So for an example, when you pay a visit to a doctor's clinic, their staff might leave smart device with video and several other info on new products.

Customer touch points - it is possible to further improve customer service by using digital initiatives. A quick example, a bank has established a Twitter and Facebook account to answer complaints of clients quickly, which helps the customers to avoid going to the branch in person. It leveraged expert community that allowed crowd sourcing with several employees and customers with this digital initiative. You can click this link  http://www.dictionary.com/browse/transformation for more info.